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This site heartlandhouse.org states the following, "You can begin your new life today." We observed that the website also stated " The first step in mens recovery." It also stated " For over 56 years, we have helped thousands of men, giving them the tools to live a new clean and sober life, free of drugs and alcohol. We have helped thousands of men regain their lives redeeming relationships with their families, reclaiming their careers, and reconnecting with the joy of life." The header had addiction treatment as the highest ranking keyword. It was followed by sober living, san diego, and drug treatment which isn't as ranked as highly as addiction treatment. The next words the site used was drug and alcohol abuse services. residential treatment was also included but might not be seen by web engines.